🌎Welcome to My Creative Space

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🌎Welcome to My Creative Space *

Hi! I’m Eugenie—a content creator, strategist, and organization nerd passionate about empowering fintech brands and communities. Through creative storytelling and actionable insights, I strive to inspire growth, balance, and success in both personal and professional journeys.

Discover the story behind my passion for content strategy, SEO, and digital storytelling.

I help organizations grow with content that’s clear, useful, and easy to find. With a focus on content strategy, SEO, and digital storytelling, I build systems that connect with real people and deliver measurable results. I’m driven by the challenge of turning insights into action—and content into growth.

✍🏾 From Blogging Abroad to Storytelling for Impact

My journey in content began with a passport and a blog. Back in 2008, while living in the Dominican Republic 🇩🇴, I launched my first blog to share stories, spark conversations, and connect across borders. Fast-forward a few years to my ✨ quarter-life crisis ✨ in 2013, when personal essays unexpectedly opened doors to freelance gigs with startups, global publications, and financial firms. That love for storytelling—and understanding how culture shapes our narratives—evolved into a full-time career in content strategy, SEO, and digital storytelling. I even wrote a book (💸 “Our Money Stories”) to explore how identity and money intersect.

Today, I live in Pasadena and I’m based in Los Angeles after living in 6 states🌴 helping organizations and communities bring their stories to life—whether that’s building content systems that scale, writing articles that genuinely resonate, or leading campaigns that move the needle.

💼Professional Journey

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💼Professional Journey *

9+ years in content strategy, SEO, and digital marketing.

  1. Built and led high-performing content teams, partnering across product, marketing, and sales.

  2. Increased website traffic by 45% through SEO-led optimization and CMS improvements.

  3. Launched digital publications that boosted thought leadership + organic visibility.

  4. Developed AI-assisted workflows to scale production and expand long-tail search.

  5. Consistently delivered outcomes: more engagement 📈, more qualified traffic 🌐, and stronger pipeline opportunities 🤝.

💼Featured in

Case Studies

🗂️ Portfolio Highlights

  • 🌍 International Blogger (2008): Started first blog from the Dominican Republic.

  • 💡 Quarter-Life Crisis Blog (2013): Authentic writing that launched my freelance career.

  • 📰 Freelance Features: Published in fintech, HR wellness, and personal finance for diverse outlets.

  • 📚 Author of "Our Money Stories": Blending cultural narratives with financial wellness.

  • 🏢 Content Director @ CHIP, Inc.: Leading editorial for a fintech platform that makes financial pros culturally visible.

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🌟 Core Values

  • Every story should respect attention and earn trust.

  • Make every interaction seamless and valuable.

  • Let data guide; let creativity lead.

  • Sustainable content systems, templates, and workflows.

It’s💬 A Personal Touch

Beyond strategy and SEO, I love mentoring up-and-coming marketers 🌱, discovering the latest martech tools 🤖, and geeking out over how AI is reshaping the stories we tell. If there’s a new way to build community and connection through content, you’ll find me exploring it.

Check out my latest writings

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Check out my latest writings *

🚀 Let’s Collaborate

Ready to grow your organic visibility, sharpen your content ecosystem, or launch a campaign that stands out? Let’s create something impactful together.