🌎Welcome to My Creative Space

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🌎Welcome to My Creative Space *

Hi! I’m Eugenie—a content creator, strategist, and organization nerd passionate about empowering fintech brands and communities. Through creative storytelling and actionable insights, I strive to inspire growth, balance, and success in both personal and professional journeys.

Smiling woman with straight black hair wearing a blue blazer and light blue shirt, standing outdoors in an urban setting with tall buildings in the background.

Discover the story behind my passion for content strategy, SEO, and digital storytelling.

I help organizations grow with content that’s clear, useful, and easy to find. With a focus on content strategy, SEO, and digital storytelling, I build systems that connect with real people and deliver measurable results. I’m driven by the challenge of turning insights into action—and content into growth.

✍🏾 From Blogging Abroad to Storytelling for Impact

My journey in content began with a passport and a blog. Back in 2008, while living in the Dominican Republic 🇩🇴, I launched my first blog to share stories, spark conversations, and connect across borders. Fast-forward a few years to my ✨ quarter-life crisis ✨ in 2013, when personal essays unexpectedly opened doors to freelance gigs with startups, global publications, and financial firms. That love for storytelling—and understanding how culture shapes our narratives—evolved into a full-time career in content strategy, SEO, and digital storytelling. I even wrote a book (💸 “Our Money Stories”) to explore how identity and money intersect.

Today, I live in Pasadena and I’m based in Los Angeles after living in 6 states🌴 helping organizations and communities bring their stories to life—whether that’s building content systems that scale, writing articles that genuinely resonate, or leading campaigns that move the needle.

💼Professional Journey

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💼Professional Journey *

9+ years in content strategy, SEO, and digital marketing.

  1. Built and led high-performing content teams, partnering across product, marketing, and sales.

  2. Increased website traffic by 45% through SEO-led optimization and CMS improvements.

  3. Launched digital publications that boosted thought leadership + organic visibility.

  4. Developed AI-assisted workflows to scale production and expand long-tail search.

  5. Consistently delivered outcomes: more engagement 📈, more qualified traffic 🌐, and stronger pipeline opportunities 🤝.

💼Featured in

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Case Studies

🗂️ Portfolio Highlights

  • 🌍 International Blogger (2008): Started first blog from the Dominican Republic.

  • 💡 Quarter-Life Crisis Blog (2013): Authentic writing that launched my freelance career.

  • 📰 Freelance Features: Published in fintech, HR wellness, and personal finance for diverse outlets.

  • 📚 Author of "Our Money Stories": Blending cultural narratives with financial wellness.

  • 🏢 Content Director @ CHIP, Inc.: Leading editorial for a fintech platform that makes financial pros culturally visible.

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🌟 Core Values

  • Every story should respect attention and earn trust.

  • Make every interaction seamless and valuable.

  • Let data guide; let creativity lead.

  • Sustainable content systems, templates, and workflows.

It’s💬 A Personal Touch

Beyond strategy and SEO, I love mentoring up-and-coming marketers 🌱, discovering the latest martech tools 🤖, and geeking out over how AI is reshaping the stories we tell. If there’s a new way to build community and connection through content, you’ll find me exploring it.

Check out my latest writings

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Check out my latest writings *

Featured
Asian American Historical Money Story
Asian American Historical Money Story

To create real equity in society, it’s necessary to learn about how marginalized cultures created their financial imprint on society. During AAPI Heritage Month, we pulled an excerpt from my book Our Money Stories and broke down Asian American financial History.

My Money Journal led me to a career in Finance
My Money Journal led me to a career in Finance

Money awareness creates fertile ground for serendipitous run-ins. In this post, we chat about how a money journal led to a career in finance.

Inspiration Money Date: How to Manifest more Money in the Bank
Inspiration Money Date: How to Manifest more Money in the Bank

The ultimate goal for money dates is to create a habit of looking at your money. . In this post, we were picking up our Money date series and discussing Inspirational Money dates and how you can manifest more money in the bank.

Demystifying the term Women of Color
Demystifying the term Women of Color

In this article, we are breaking down the term Women of Color and why it’s a heavily debated topic for Latina, Asian, Native, and Black American Women.

🚀 Let’s Collaborate

Ready to grow your organic visibility, sharpen your content ecosystem, or launch a campaign that stands out? Let’s create something impactful together.