Open to new roles · Pasadena / Los Angeles · Fintech & SaaS
I build the content
infrastructure that makes
startups look like
scaled companies.
I'm Eugenie George — a Director-level content systems leader with 15+ years embedded in startups from pre-seed to post-million. I own the whole content operation: UX copy, messaging architecture, LLM workflows, B2B case studies, 6 active publications, and C-suite alignment. I don't just produce content. I build the system it runs on.
It started with a love of writing.
It became something that uses
both sides of my brain.
I've been a writer my whole life — essays, articles, curriculum, financial education, a whole book. Writing taught me how to structure ideas so they land. But somewhere along the way I realized the systems around the writing were just as powerful as the words themselves.
That's what I do now. I sit at the intersection of editorial thinking and systems architecture — the left-brain logic of infrastructure, taxonomy, and analytics, fused with the right-brain craft of voice, narrative, and positioning. It's a rare combination, and it's exactly what early-stage startups need when content has to do everything at once.
I've been inside fintech startups at every stage of the bet — from founders still chasing their first million to teams that have already crossed it and need to scale without losing clarity. I've written the UX copy, built the CMS, managed 6 publications simultaneously, written C-suite board decks, and designed the AI workflows that make all of it repeatable.
Based in Pasadena, Los Angeles. Currently open to Director-level and Head of Content roles in fintech, SaaS, and AI platforms.
Strategy is the product.
Systems are the proof.
Content Systems & Engineering
CMS architecture, 5-dimensional taxonomy, modular content models, and editorial OS design. Built for teams that need to publish with precision, not just volume.
GTM Strategy & Messaging Architecture
ICP modeling, persona matrices, positioning frameworks, and launch messaging. The clarity that aligns product, marketing, and sales around a single narrative.
LLM-Powered Content Intelligence
Prompt engineering, AI-augmented editorial pipelines, and content intelligence systems that turn performance signals into strategic decisions — not just outputs.
UX Content & Product Copy
Interface copy, onboarding flows, empty states, tooltips, and help content. The words inside the product that make fintech feel trustworthy and human.
Case Studies & Sales Enablement
Director-level case studies, messaging guides, battle cards, and talk tracks. The content your sales team actually uses to close enterprise and institutional deals.
C-Suite & Cross-Functional Alignment
Executive reporting, KPI/ROI dashboards, and content frameworks that speak the language of revenue — built to present to boards, investors, and senior stakeholders.
Structured frameworks clarifying customer problems, product value, competitive positioning, and proof of impact across launches and sales enablement.
Taxonomy, CMS architecture, and editorial OS design that turn fragmented content operations into governed, scalable systems engineering teams can build on.
LLM-powered production pipelines and prompt-engineered workflows that convert performance data into content decisions — built for speed without losing voice.
Search and answer-engine readiness audits, topic cluster architecture, and metadata systems built to perform across traditional search and generative AI surfaces.
Director-level case studies and battle cards translating product capability into revenue language — the content sales teams actually use to close.
Revenue-aligned content analytics connecting organic performance to pipeline impact, built for real-time executive visibility and board-level reporting.
I've been inside startups at every stage of the bet.
Pre-Seed → Seed ($0–$1M)
The Founders Who Need Everything Built
You have a product and a vision but no content system. I build the infrastructure from scratch — messaging, editorial OS, positioning, and the first content that actually converts. No wasted motion.
Built CHIP's entire content infrastructure from zero · Launched blog to 10K+ monthly organic visits
Post-Seed → Series A ($1M+)
The Teams Ready to Scale With Precision
You've gotten traction but content is fragmented. I rebuild the architecture — aligning cross-functional teams, deploying AI workflows, and connecting every asset directly to pipeline.
47% organic traffic growth in 6 months · Pipeline 12%→34% of qualified leads
Fintech & SaaS
Regulated, Complex, High-Stakes Products
Fintech needs content that builds trust without losing clarity. I translate compliance-heavy, technically dense products into messaging that actually lands — and passes legal review.
FINRA data integration · Financial wellness curricula for Blue Cross, University of Delaware
C-Suite & Executives
Leaders Who Need a Strategic Content Partner
I work directly with CMOs, CPOs, and founders — not just their teams. I build executive reporting frameworks, investor-facing content, and governance structures that make content a board-level conversation.
KPI dashboards · Investor pitch content · 9-persona messaging matrix
Systems built. Infrastructure shipped.
CHIP Professionals — Content Hub & Infrastructure
Built the entire content operating system from zero: 5-dimensional taxonomy, 9-persona messaging matrix, AI-assisted editorial workflows, HubSpot pipeline integration, and executive KPI dashboard. Dual B2B/B2C audiences. One infrastructure, fully SEO and AEO optimized for organic discovery and generative AI search surfaces.
Insight Engine™ — AI-Driven Content Intelligence
Designed a structured LLM workflow that converts performance signals into strategic content investment decisions. Full engineering handoff documentation delivered to AWS development environment.
ScribeSense AI — Positioning & GTM Messaging
Translated complex AI grading capabilities into outcome-driven messaging for educators and district administrators navigating long procurement cycles. Rebuilt ICP matrix and sales messaging from the ground up.
Our Money Stories — Content Ecosystem
Engineered a multi-channel financial education platform from a published book — Substack, curriculum, resources, and advisory pipeline built as an integrated content engine. Featured in Forbes, PBS, CNBC, NerdWallet, and Nasdaq.
6 publications. One content operator.
Managing a publication isn't just scheduling posts. It's editorial strategy, audience development, brand voice, distribution, and analytics — running concurrently, across distinct audiences and platforms.
CHIP Professionals Blog
B2B · FintechSEO-optimized editorial targeting financial professionals and underrepresented investors. 10K+ monthly organic views.
CHIP LinkedIn
B2B · SocialInstitutional-facing content for financial advisors, wealth managers, and fintech founders. Messaging precision required.
Cultural Coins
B2C · CommunityFinancial literacy content for communities of color. Instagram-first editorial strategy with distinct community voice.
Just Laces
Personal · SubstackPersonal editorial newsletter on content strategy, systems thinking, and professional identity. Magenta-led editorial design.
Our Money Stories
Financial EducationSubstack publication and book ecosystem covering financial psychology, literacy, and community economics.
Euge Does Stuff
Parenting · Y2KParenting Substack with a distinct Y2K aesthetic. Four editorial pillars: Parenting, Third Spaces, Reading, Learning in Public.
The infrastructure behind the résumé.
Head / Director of Content Engineering
May 2026 – Present
- Elevated scope to lead full content engineering function — LLM workflow architecture, CMS governance, and AI-augmented production systems at scale.
- Delivering technical workflow specifications and engineering handoff documentation to AWS development environment for the Insight Engine™.
- Responsible for cross-functional alignment between engineering, product, and executive stakeholders on content infrastructure roadmap.
Head of Content Strategy
Jan 2023 – May 2026
- Bootstrapped the entire content infrastructure from zero — 5-dimensional taxonomy, 9-persona messaging matrix, and Notion-based editorial OS serving dual B2B/B2C audiences.
- Grew organic traffic 47% in six months; grew content-influenced pipeline from 12% to 34% of qualified leads.
- Built AI-assisted editorial workflows integrating LLM-powered content intelligence, investor research, and FINRA data.
- Implemented KPI/ROI dashboard in HubSpot and GA4 for executive reporting; reduced production time 40% via scrum workflows and modular repurposing pipelines.
- Managed 6 concurrent publications across B2B and B2C channels simultaneously. Grew launched blog to 10K+ monthly organic page views.
- Directed architecture, governance, and adoption of five integrated Learning Management Systems (Tableau, PowerSchool, Parent Square, Dean's List) for 1,000+ users — standardizing content models, metadata schemas, and operational workflows across platforms.
- Increased system adoption and data utilization by 19% through platform governance redesign and analytics-driven operational reporting.
- Recovered 2+ hours per weekday per staff through workflow optimization.
- Trained 30+ staff on content system use, publishing workflows, and governance standards; collaborated with Director of Data and senior leadership to align content architecture with instructional and operational goals.
- Built end-to-end email marketing infrastructure — audience segmentation, automated nurture workflows, subject-line testing, and GA4 analytics review cycles — for clients across fintech and financial wellness verticals.
- Grew organic web traffic by up to 10% month-over-month through structured content taxonomy, SEO editorial calendars, internal linking architecture, and multi-channel distribution workflows.
- Architected Our Money Stories content ecosystem — published book, structured curriculum, and digital resource library — featured in 70+ publications including Forbes, PBS, CNBC, NerdWallet, and Nasdaq.
- Designed modular financial wellness curricula and structured content systems for corporate clients including Blue Cross, University of Delaware, JEVS, and RevZilla — serving 100+ individuals with reusable, evergreen instructional frameworks.
- Built market research frameworks to inform content architecture; translated findings into ICP-aligned, multi-channel content models.
- Work featured in CNBC, Forbes, NerdWallet, and PBS.
MBA, Finance & Marketing
South University · 2019
BA, Peace & Conflict Studies
UC Berkeley · 2011
Semrush SEO Certified · GA4 Certified · CFEI
2026 · Financial Educator Council · 2018
Content that functions
like infrastructure.
If you're scaling a fintech or SaaS team, rebuilding your GTM motion, or need a content operator who works directly with your C-suite — this is what I do.