I build the content infrastructure that makes startups look like scaled companies.
I'm Eugenie George — a Head of Content Engineering & Strategy with 15 years embedded in startups from pre-seed to post-million.
I own the whole content operation: UX copy, messaging architecture, LLM workflows, B2B case studies, six active publications, and C-suite alignment. I don't just produce content. I build the system it runs on.
Who Is Eugenie George?
Eugenie George is a content strategist, writer, and content engineer specializing in personal finance, financial wellness, fintech, and SaaS. She helps organizations build scalable content systems, editorial operations, and AI-enabled workflows that improve efficiency, audience engagement, and business growth.
It started with a love of writing. It became something that uses both sides of my brain.
I've been a writer my whole life — essays, articles, curriculum, financial education, a full book. Writing taught me how to structure ideas so they land. But along the way, I realized the systems around the writing were just as powerful as the words themselves.
That's what I do now. I work at the intersection of editorial thinking and systems architecture — the left-brain logic of infrastructure, taxonomy, and analytics, fused with the right-brain craft of voice, narrative, and positioning.
I've worked inside fintech startups at every stage of the bet — from founders chasing their first million to teams that have crossed it and need to scale without losing clarity.
Strategy is the product.
Systems are the proof.
CMS architecture, 5-dimensional taxonomy, modular content models, and editorial OS design built for teams that publish with precision, not just volume.
ICP modeling, persona matrices, positioning frameworks, and launch messaging that align product, marketing, and sales around one narrative.
Prompt engineering, AI-augmented editorial pipelines, and content intelligence systems that turn performance signals into strategic decisions.
Onboarding flows, empty states, tooltips, and help content — the words inside the product that make fintech feel trustworthy and human.
Director-level case studies, messaging guides, and battle cards — the content your sales team actually uses to close enterprise deals.
Executive reporting, KPI/ROI dashboards, and content frameworks built to present to boards, investors, and senior stakeholders.
I've been inside startups at every stage of the bet.
You have a product and a vision, but no content system. I build the infrastructure from scratch — messaging, editorial OS, positioning, and the first content that actually converts.
You've gotten traction, but content is fragmented. I rebuild the architecture — aligning cross-functional teams and connecting every asset directly to pipeline.
Fintech needs content that builds trust without losing clarity. I translate compliance-heavy products into messaging that lands — and passes legal review.
I work directly with CMOs, CPOs, and founders — building executive reporting frameworks and governance structures that make content a board-level conversation.
Systems, not campaigns.
A snapshot of the content infrastructure I've built — each one designed to connect strategy to measurable outcomes.
Built the entire content operating system from zero: 5-dimensional taxonomy, 9-persona messaging matrix, AI-assisted editorial workflows, and an executive KPI dashboard.
A Notion-based system connecting content performance to business outcomes for leadership reporting and board-level conversation.
A structured CMS model for governance, metadata, and multi-channel content reuse — built for precision publishing across channels.
A structured LLM workflow converting performance signals into strategic content decisions. Full engineering handoff to an AWS development environment.
Translated complex AI grading capabilities into outcome-driven messaging for educators navigating long procurement cycles.
Engineered a multi-channel financial education platform from a published book. Featured in Forbes, PBS, CNBC, NerdWallet, and Nasdaq.
Six publications. One content operator.
Editorial strategy, audience development, brand voice, distribution, and analytics — running concurrently across distinct audiences and platforms.
SEO-optimized editorial for financial professionals. 10K+ monthly organic views.
Institutional-facing content for advisors, wealth managers, and fintech founders.
Financial literacy content for communities of color. Instagram-first, community voice.
Personal newsletter on content strategy, systems thinking, and professional identity.
Substack and book ecosystem covering financial psychology and community economics.
Parenting Substack, Y2K aesthetic. Parenting, Third Spaces, Reading, Learning in Public.
The infrastructure behind the résumé.
Head / Director of Content Engineering — May 2026 – Present
- Elevated scope to lead full content engineering function — LLM workflow architecture, CMS governance, and AI-augmented production systems at scale.
- Deliver technical workflow specifications and engineering handoff documentation to an AWS development environment for the Insight Engine™.
- Own cross-functional alignment between engineering, product, and executive stakeholders on the content infrastructure roadmap.
Head of Content Strategy — Jan 2023 – May 2026
- Bootstrapped the entire content infrastructure from zero — 5-dimensional taxonomy, 9-persona messaging matrix, and a Notion-based editorial OS.
- Grew organic traffic 47% in six months; grew content-influenced pipeline from 12% to 34% of qualified leads.
- Built AI-assisted editorial workflows integrating LLM-powered content intelligence and FINRA data.
- Implemented a KPI/ROI dashboard in HubSpot and GA4; reduced production time 40% through scrum workflows.
- Managed six concurrent publications across B2B and B2C channels; grew the blog to 10K+ monthly organic views.
Education / EdTech · Philadelphia, PA
Fintech, EdTech, HR Tech · Remote
HR Tech / Financial Wellness · Philadelphia, PA
Certifications: Semrush SEO Certified · GA4 Certified · CFEI (Financial Educator Council, 2018)
Questions worth answering directly.
Someone who treats content as infrastructure rather than a series of one-off deliverables — building the messaging architecture, editorial workflows, and governance models that let teams scale output without scaling headcount.
Fintech, SaaS, and mission-driven organizations — with particular depth in financial wellness and personal finance content, where accessibility and trust matter as much as growth metrics.
As a workflow layer, not a replacement for strategy — AI-assisted research, drafting, and optimization steps that compress production time while keeping editorial judgment and quality control in human hands.
Content that functions like infrastructure.
If you're scaling a fintech or SaaS team, rebuilding your GTM motion, or exploring AI-powered workflows — this is what I do. Let's build better content systems together.
