I'm Eugenie George. I make ideas make sense and make things happen.
Interim CMO, writer, and systems thinker working at the intersection of marketing, money, culture, and operations.
A right brain for storytelling. A left brain for strategy. The logistics to get it done.
Three sides. One perspective.
Creative thinking. Strategic planning. Operational execution. It all works better together.
The Writer
Money stories, culture, identity, personal essays, and the ideas you can't stop thinking about.
Explore My Writing →The Strategist
Brand, growth, go-to-market, audience development, and marketing leadership.
See My Work →The Operator
Systems, logistics, marketing operations, workflows, and execution.
How I Work →Marketing leadership. Measurable business impact.
As Interim CMO at CHIP, I lead marketing strategy, brand, audience development, and go-to-market initiatives for a fintech company. My work spans positioning, growth, GTM, and operating systems that turn strategy into results.
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Money stories, big ideas, real life.
Through Our Money Stories, my six week, no B.S. holistic financial wellness plan, and my essays, I explore money, culture, identity, creative work, and what it takes to build a life and a career on your own terms.
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