Transforming Ideas into Impact Through Strategic Content & Storytelling
Portfolio + Past Services
My Work in Action
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My Work in Action *
Current Role
Director of Content, CHIP LLC
Year
Present- 2023
I am currently the Content Director for CHIP, Inc, where I lead storytelling and strategy to make financial expertise more accessible and culturally visible. 📊
Featured Projects & Case Studies
Browse my portfolio to see how I've helped brands across industries turn complex ideas into clear, actionable content that drives engagement and conversions.
What I Can Do For Your Brand?
As Content Director for CHIP, Inc., I lead storytelling and strategy initiatives that make financial expertise more accessible and culturally visible. But my impact extends far beyond one company—I bring a unique blend of strategic thinking and creative execution to every brand partnership.
Content That Converts
I don't just create content—I build content systems that scale. From thought leadership pieces that position you as an industry authority to bite-sized social content that drives daily engagement.
Cross-Functional Leadership
I thrive at the intersection of content, strategy, and operations—leading teams and coordinating with stakeholders to ensure every piece serves your larger business objectives.
Data-Driven Storytelling
Every piece I create is informed by research, audience insights, and performance metrics. The result? Content that resonates with your audience and delivers measurable business impact.
Tools I Use
I choose tools that help teams move fast, stay aligned, and measure what matters. Here’s a snapshot of my marketing stack:
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Trello / Asana / ClickUp – Campaign and project management
Notion – Editorial calendars, content hubs, and documentation
Miro / FigJam – Visual brainstorming and marketing funnel mapping
Monday.com – Cross-team timelines and collaboration
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Canva / Adobe Creative Cloud – Visual storytelling across channels
Figma – Design collaboration for marketing assets
WordPress / Webflow – Content and website management
Loomly / Later / Buffer – Social scheduling and content planning
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Copper/HubSpot / Salesforce Marketing Cloud – End-to-end automation and lead management
ActiveCampaign / Mailchimp / ConvertKit – Targeted email marketing
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Slack / Microsoft Teams – Internal team communication
Zoom / Google Meet – Virtual events and webinars
Dropbox / Google Drive – Asset sharing and version control
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ChatGPT / Jasper – Content ideation and generation
SurferSEO – SEO optimization
Lately.ai – Automated content repurposing
My Journey to Strategic Content
My career path hasn't been linear—it's been intentional. Each pivot has added depth to my strategic toolkit:
Teaching → Understanding how people learn and process information
EdTech → Leveraging technology to scale educational impact
Writing → Crafting compelling narratives that engage audiences
Financial Education → Translating complex concepts into accessible content
FinTech → Building content strategies that drive business growth
This diverse background allows me to approach every project with fresh perspective and proven methodology.
Credentials & Experience
Education: MBA + BA in International Studies
Real-World Learning: Years of using data + storytelling to help companies grow
Industries I've Transformed:
HR Wellness Companies
FinTech Startups
Global Finance Organizations
Educational Technology
Professional Services
Proven Impact
✅ Developed scalable content systems that reduce production time by 40%
✅ Written high-performing financial articles with 300%+ engagement increases
✅ Led cross-functional projects delivering measurable ROI
✅ Built content strategies that resonate across diverse audience
💡 What’s next? I’ve worked with hundreds of brands, and I’d love for yours to be the next success story. 🚀
Core Expertise
Teaching + Learning & Development
I’ve led professional development initiatives and designed impactful educational content that inspires real learning. I helped create a comprehensive financial wellness program for On the Goga and developed an end-to-end corporate financial wellness curriculum for CHIP, making financial knowledge accessible within organizations.
Marketing Strategy
My experience spans building integrated strategies that put business goals and audience needs at the center. I bring a marketing mindset to every initiative, ensuring content not only informs but drives measurable growth.
Content Creation + Editorial Calendars
From ideation through execution, I manage content workflows for both B2B and B2C platforms—balancing consistent quality with strategic alignment. I excel at developing editorial calendars that deliver results and resonate across diverse audiences.
Writing + Selected Works
*✍🏾 From Blogging Abroad to Freelancing & Publishing 📚
My writing journey began in 2008 while living in the Dominican Republic 🇩🇴, where I launched my first-ever blog. By 2013, I was sharing my ✨quarter-life crisis✨ online—a vulnerable and honest project that unexpectedly opened doors to freelance writing gigs with global brands and leading publications.
Over the years, I’ve explored topics ranging from fintech insights to personal finance deep dives, culminating in my book on money stories 💸. This project, close to my heart, examines how culture, history, and identity intertwine with our financial lives.
Today, my expertise spans content strategy, freelance writing, and thought leadership, helping both organizations and communities craft stories that resonate deeply.
