/ Personal Finance Publications
Financial education
that starts with
the right questions.
Most financial content tells you what to do. This work is about understanding why — why behavior doesn't match intention, why access is uneven, and why the stories we carry about money shape the decisions we make.
Writing at the intersection of behavioral economics, systemic access, and practical financial architecture. For readers who want more than a budget template — and for communities who've been underserved by mainstream financial media.
// Coverage & Reach
70+
Media features including Forbes, PBS, Nasdaq, Essence, NerdWallet, and The Cut
400%
B2B newsletter audience growth — 100 to 500 subscribers in one editorial cycle
2020
Publication year of Our Money Stories — still driving consulting & speaking pipeli
// Core Themes
Four lenses.
One conversation about money.
Financial behavior is never just about the numbers. It's shaped by identity, access, psychology, and infrastructure. This work explores all four.
Behavior
Financial Psychology
Why we spend, save, and struggle the way we do — and how the stories we inherit shape the financial decisions we make before we've thought them through.
Access
Systemic Barriers & Equity
How structural systems — policy, institutions, and inherited wealth gaps — shape individual financial reality for communities historically excluded from wealth-building.
Infrastructure
Financial Architecture
The operational side of personal finance: cash flow systems, governance structures, and the long-term decision frameworks that distinguish stability from fragility.
Community
Narrative & Cultural Context
Money is never just money. It's a language shaped by family, culture, and community. This work explores the narratives that define financial identity — and how to rewrite them.
// Publications & Platforms
Where the writing
lives and grows.
Book + Substack · Flagship Publication
Our Money Stories
A book that examines the psychological and systemic forces shaping financial behavior — particularly for women and communities historically excluded from wealth-building systems. Now an ongoing Substack publication exploring financial literacy through narrative, research, and personal finance essays.
Moves beyond budgets and investing tips to uncover the psychology of why we save, spend, and struggle the way we do — and what it takes to build sustainable financial infrastructure from the inside out.
Platform · Financial Expertise
Chipprofessionals
A platform dedicated to highlighting Black and Brown financial professionals across key domains — ensuring diverse communities know exactly how to find the right expertise, build reliable financial infrastructure, and advocate for systemic change.
Estate Planning
Financial Planning
Tax Strategy
Financial Coaching
Investors of Color
The Sandwich Generation
// The Questions Driving the Work
Strategy begins
with better questions.
These aren't rhetorical. They're the research questions that shape the editorial direction — and the ones that don't have clean answers yet.
Finance & Behavior
How do founders build financial infrastructure that actually holds when the business scales?
Why doesn't financial education change behavior — and what would have to change for it to?
What does equitable financial access look like when the system wasn't designed for everyone?
Content & Systems
What happens when content stops being output and starts being infrastructure for an entire organization?
How do systems replace reactive marketing — and what does the transition actually look like in practice?
How can product marketing frameworks be adapted to serve financial education goals at community scale?
// Writing Philosophy
Financial education
is not a template.
It's a communicative system. It builds vocabulary, establishes context, and provides access to the right decisions.
Most financial content fails because it reduces money to binary: you're either good at it or bad. In reality, financial decision-making is systemic — shaped by infrastructure, behavior, identity, and access. If the writing ignores these structural realities, it will fail to resonate and fail to create change.
01
Behavioral Psychology FirstUnderstanding the cognitive drivers behind financial choices before prescribing solutions. Why before what.
02
Infrastructure ThinkingFinancial stability isn't a mindset — it's architecture. The writing reflects that: cash flow systems, governance, decision frameworks.
03
Strategic StorytellingTurning technical financial capabilities into clear, accessible narratives — without sacrificing rigor or talking down to the reader.
// Join the Conversation
The writing is
just the beginning.
Every piece of financial writing in this publication is an invitation to think more clearly about money — not as a performance of discipline, but as a set of systems that can be understood, designed, and improved.
Subscribe to Our Money Stories on Substack for bi-monthly essays, founder interviews, and financial infrastructure frameworks delivered directly to your inbox.
Subscribe Now →Read the Archive
// Newsletter
Our Money Stories
Bi-monthly essays on financial behavior, systemic access, and the infrastructure of sustainable wealth. For readers who want more than a budget hack.
Email address Subscribe to Newsletter →
Build a financial narrative
that actually scales.
For founders, fintech teams, and financial services organizations who want content that changes behavior — not just content that gets read.