Writing
Essays on leadership, money, systems thinking, and how things actually work. I write to think clearly. Everything else follows.
Writing is how I make sense of the world. These are the places where I share that thinking: Substacks about money and marketing leadership, essays on systems and logistics, and commentary on fintech, education, and how founders should think about growth.
Our Money Stories
Essays on how money actually works, behavioral economics, financial decision making, and the psychology of wealth. Written for people who want to understand money at a deeper level, not just rules, but reasoning.
The Psychology of Compound Interest
Why people understand compound interest mathematically but fail to act on it. And what actually changes behavior.
Read on Substack →The Invisible Arithmetic of Wealth
How wealth compounds across time, not just money. The compound effect of small decisions, beliefs, and systems.
Read on Substack →What Financial Education Actually Needs to Teach
We teach people how to budget. We should teach them how systems work. A framework for financial thinking that actually scales.
Read on Substack →Just Laces: The CMO Notebook
A working notebook on marketing leadership, strategy, messaging, and everything I'm learning about scaling teams, systems, and impact. Written for other people building marketing at growth-stage companies.
What Fractional CMO Actually Means
It's not part-time. It's not limited scope. It's different thinking about where the leverage is in your business right now.
Read on Substack →The Editorial Operating System That Scaled 10x
How to build a content system that scales production without scaling chaos. The thinking that powers EdOS.
Read on Substack →Messaging Frameworks That Scale
Build it once, use it everywhere. How to create a messaging architecture that powers product, sales, partnerships, and content.
Read on Substack →Eug Does Stuff
Personal essays about parenting, learning in public, systems thinking at home, and how the structure of a life actually determines the quality of it. Less professional. More honest.
How I Engineered Bedtime
Logistics thinking applied to one of parenting's hardest unsolved problems. It worked better than yelling.
Read on Substack →Why I Started Learning in Public
What happens when you share your thinking before you have all the answers. The unexpected benefits of intellectual transparency.
Read on Substack →Building a Life Architecture That Scales
The same systems thinking that works for marketing works for living. How to design a life that doesn't break at higher volumes.
Read on Substack →Featured In
Forbes
"How Fintech Is Changing Financial Literacy"
A look at how financial technology companies are reshaping what financial education actually means.
PBS Learning
"Money and Systems Thinking"
Essay on behavioral economics and why traditional financial education misses the point.
CNBC
"The Marketing Strategy Behind Fintech Growth"
Analysis of how fintech companies position themselves in crowded markets.
NerdWallet
"Building Better Financial Products"
Perspective from the founder side on what makes financial software actually useful.
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