Hello, World!
// Portfolio Overview
Systems that drive engagement,
connect audiences, and scale teams.
A curated collection of projects showcasing expertise in content systems, product marketing, and curriculum design. Every artifact below is built to be used — not just admired.
01
Content Marketing
Content Engineering
Scalable content systems that boost operational efficiency and audience engagement. Built on funnel-stage logic, modular architecture, and AI-augmented workflows — designed to multiply throughput without multiplying headcount.
Artifacts
Editorial Calendars5-Dimensional TaxonomyAutomated Publishing TemplatesRevenue-Aligned Analytics DashboardAI Workflow Documentation
Download Content Templates →
02
Product Marketing
GTM & Messaging Systems
Precise go-to-market strategies and messaging frameworks that connect products directly with the right buyers — from ICP modeling to launch sequencing. Built to give Sales a single source of truth and Marketing a scalable foundation.
Artifacts
Go-to-Market Playbooks9-Persona Messaging MatrixBuyer Persona TemplatesSales Talk TracksLaunch Battlecards
Download Messaging Framework →
03
Curriculum Design
Learning Systems & Education Infrastructure
Comprehensive educational programs and resources that empower teams to master new skills and systems. From financial literacy frameworks to internal enablement programs — built on instructional design principles and behavioral psychology.
Artifacts
Financial Literacy CurriculumWorkshop BlueprintsTraining ModulesEnablement GuidesOur Money Stories Platform
Download Curriculum Sample →
Strategy translated into
operational systems.
Director-level content and product marketing leader building measurable content infrastructure through Human + AI workflows, CMS strategy, SEO/AEO audits, KPI dashboards, and cross-functional operations.
Content systems that help teams plan, publish, measure, optimize, and scale — across search, product, marketing, and revenue.
Four flagship proofs
of transformation.
Case studies prove transformation. Artifacts prove range. These are intentionally separate.
CHIP Content Hub
Product marketing teams produce content at volume but without a governing architecture — resulting in messaging drift, asset fragmentation, and disconnected go-to-market execution across channels and product lines. High output, near-zero pipeline influence.
Our Money Stories
Financial literacy content was fragmented, transactional, and failed to address the psychological and systemic barriers — especially for underserved communities — that prevent lasting financial infrastructure from being built.
Insight Engine™
Content teams generate enormous amounts of data but very little strategic insight. The missing layer is an intelligence infrastructure that connects content signals to business outcomes — not just activity to publishing volume.
WTF Financial Infrastructure
Founders scale companies before they build the financial systems beneath them. Generic financial advice failed to address the operational complexity of scaling a fintech-adjacent brand — leaving critical infrastructure gaps unaddressed.
Six artifact systems that demonstrate
range and depth.
Case studies show transformation. These artifacts answer the question: can she actually build it? Each one is a tangible, operational system — not a deliverable, not a deck.
KPI and ROI Content Dashboard
Notion dashboard with content scorecard, funnel-stage performance views, and executive reporting — connecting content activity to business outcomes, not publishing volume.
Six-Part CMS Architecture
SEO/AEO metadata and schema, editorial calendar, writing and publishing workflows, social, email, and KPI metrics — a complete structured content model built for scalability and governance.
Evergreen Editorial Calendar
12-month calendar with refresh workflows, lifecycle tracking, and multi-view boards — a repeatable publishing engine designed for long-term authority and operational consistency.
Five Content Pillar Strategy
Pillar map, topic clusters, audience-to-pillar matrix, and pillar-to-KPI framework — content organized around business goals and long-term authority, not editorial themes.
SEO / AEO Audit
Audit checklists, keyword and content gap analysis, schema recommendations, and AI search readiness scorecard — addressing traditional search visibility and answer-engine discoverability simultaneously.
UX Content and Cross-Functional Collaboration
Content architecture, messaging hierarchy, user journey maps, and cross-functional workflows — effective collaboration across technical, product, marketing, and leadership teams.
Every case study reads like
proof of a repeatable system.
Not a portfolio of output. These are transformation stories — Problem / Framework / Execution / Outcomes.
Work samples organized
by capability, not client.
Artifacts show range. Case studies show results. These are intentionally separate.
Notion dashboard mockups, content scorecard, funnel-stage performance views, and executive reporting structure showing business impact from content activity.
View ArtifactCMS architecture diagram and content model map covering SEO/AEO metadata, editorial calendar, writing workflows, social, email, and KPI metrics.
View Artifact12-month calendar with governance workflow, lifecycle tracking, and multi-view boards — a repeatable publishing engine built for long-term content authority.
View ArtifactAudit checklists, keyword and content gap analysis, schema recommendations, and AI search readiness scorecard — built for Google and answer-engine discoverability.
View ArtifactPillar map with topic clusters, audience-to-pillar matrix, and pillar-to-KPI framework — content organized around business goals, not editorial themes.
View ArtifactIntent mapping across content types with a prioritized refresh roadmap connecting search demand signals to existing content opportunities.
Request AccessContent architecture, messaging hierarchy, user journey maps, and cross-functional workflow showing collaboration across development, product, marketing, and executive teams.
View ArtifactWebsite content architecture and wireframe copy annotations demonstrating UX content strategy from information architecture to conversion copy.
View ArtifactNaming conventions, approval workflows, and governance documentation for content teams operating across distributed or cross-functional stakeholder groups.
View ArtifactLet's build content infrastructure
that scales.
I partner with growth-stage SaaS, fintech, edtech, and mission-driven teams evaluating senior or fractional content leadership. Director-level engagements and select consulting projects — let's start with a conversation.
Published financial infrastructure research with 11+ years of audience trust.
Leading dual B2B and B2C content strategy across advisor and consumer audiences.
Writing, teaching, fintech strategy, and content ops — and the infrastructure connecting them all.
Available for remote director-level roles and fractional consulting engagements.
From the people who have worked alongside
the systems.
Director-level engagements, founder advisory, and fintech content infrastructure — the proof is in the partnerships.
Working with Eugenie was a game-changer for our organization. Their strategic approach and innovative solutions helped us scale faster and more effectively than we imagined.
Eugenie truly understands how to build infrastructure that lasts. Their insights and expertise have been invaluable in transforming our operations and positioning for scale.
The level of professionalism and precision in Eugenie's work speaks for itself. Our collaboration has been seamless, and the results have exceeded our expectations.